Tucson Hispanic Chamber of Commerce

Remnants of my brief waltz with commercial entrepreneurship.

Comprehensive Graphic Campaigns, 2011-14

Becoming self-employed late in life was not at all what I had envisioned, but when faced with reality I threw myself into it.  It turned into a grand adventure that came with steep learning curves and great personal cost, but with many joys and community experiences along the way.

I came out a great deal wiser-- and  I remain  proud of the  boundless capability I possessed to smoothly, single-handedly expedite broad-based, bilingual, multilevel community-wide campaigns that grew exponentially year after year.
THCC logo transformed into papel picados
for banner insignia.
These annual award events were the Chamber's largest, and growing the organization revolved around them-- both in Metro Tucson and bi-nationally. 
The campaigns included promotional postcards, sponsorship invitation packets, VIP invitation letters, newspaper and magazine ads. The events themselves had large directional signage, lots of cultural sparkle and pageantry, mariachi music (of course!), cocktails, and a silent auction (more large signs & bidding forms). There were large signs honoring each awardee placed around the lobby.  There was an admissions table (more signage), and table tent signs for the dining room. I generated also the Powerpoint that provided the backdrop to the Awards Presentation itself. 
~ The best part was the tequila toast after dinner, and the live band, and dance 'till you drop! ~
Picture
Casino del Sol, at my display table in the lobby.
My 4
Yes, I danced in 4" spikes. Great fun... Haven't worn them since.
Lety and Linda
Good times with Leticia Ortiz! (Nuestra Hora con Lety)
This 42-page program booklet from 2012 came out especially well, I thought. (2014 had closer to 68 pages, I think)
This flip-book site only allows 30 free pages. Oh well.

Ad Posters

Clear Channel Billboards

My first billboard in real life. Yup, it happened.

Ad Vision Bus Stop Panels

I spotted this panel driving by. I was pleased to see they presented well. A win/win for everybody.

Arizona Star / La Estrella

The challenge with ads is to fit the text exactly as given into the space allowed.  Easier said than done, especially in Spanish. There's a joke about what English says with one word, Spanish uses five! But English spelling makes no sense. Spanish is right on, so it's a wash. 

El Imparcial, MX

By 2014, the Chamber had developed strong cross-border business relationships and had an office in Hermosillo. More communication was being directed towards a Mexican audience.